In Google, they have to be pulling their hair out. For years, they've been leading development in Artificial Intelligence. Suddenly, projects like ChatGPT appear and everyone forgets what Google has achieved.
Google executives initiated “code red” in response to the sudden success of these bots and AI systems, aware that they could go from leading to far behind, especially if Microsoft integrated ChatGPT into its Bing search engine.
The good news for Google is that it didn't take long for Google to jump on the chatbot bandwagon, with the introduction today of Sparrow, an equivalent to ChatGPT that is also capable of answering our questions as if it were a person we're with. talking on an instant messaging app.
Sparrow was born from the DeepMind project, a division of Google specializing in Artificial Intelligence, and it is not something new; It already appeared last year as part of a scientific study, although at the time it was just a proof of concept of what was possible. It seems that the success of ChatGPT has motivated Google to develop Sparrow as a commercial program, instead of staying in the academic arena like so many other projects.
According to the CEO of DeepMind, the reason why Sparrow did not arrive at the same time as ChatGPT is because of the extra "caution" they have when dealing with these types of products. In this way, he refers to the controversies over the creation of content generated by AI, and the collective fear of this technology, especially in the creative sector. Precisely one of the criticisms received by ChatGPT has to do with the lack of measures to prevent abuse and malicious purposes.
But above all, they want to make sure that when they implement AI in their search engine, it is reliable. ChatGPT may seem like a 'know it all', but it's easy to find errors and inaccuracies in your texts after a simple analysis; in other words, it is a text that “looks good”, but isn't necessarily.
The great advantage of Sparrow is the ability to cite information sources, so when we ask him something and he answers us, we will know exactly where he got that answer from and if we can trust it. In internal tests, Sparrow offered sources 78% of the time, while also generating plausible answers; the team is also working on having the AI decide that it cannot reliably answer a question, leaving a human to make the decision.
Sparrow will be available in private beta throughout 2023, and although at the moment there is no news of its integration into the Google search engine, at this point it seems inevitable.